Electrical – electronic – mechanical – civil – structural – manufacturing – construction
Engineering and marketing people don’t understand each other, but what if they were rolled into one?
Imagine an engineer who was also a marketer… wouldn’t that make life simpler for you?
Less parties involved, less communication gaps, reduced time and effort, but most importantly…
better connection with your target audience.
With unique skills, let me attract the clients and partners you’re looking for to grow your business.
With both engineering and marketing nous, I’ll:
- Explore your products, services, and organisation to find key credentials, strategic selling points, and unique differentiators
- Search out your target market to find out their real needs, questions, and motivations
- Write content that bridges from your world to theirs so they ‘get’ the unique value you offer them
Service includes…
- Interviewing a selection of your ‘ideal’ clients to find their real issues and motivations – so we can attract more of them!
- Putting together ‘strategically crafted’ but authentic testimonials from these clients to build trust and strengthen your reputation
My service includes paper-based material, or online/web-based content optimised for search engines to bring in the right clientele.
I can transform technical facts into attractive user-friendly marketing material that…
- Grabs their attention and engages their interest – touching their ‘hot buttons’ in their own language
- Is concise, flowing, and easy to read – getting across all the critical features, specs, and benefits loud and clear
- Builds trust, respect, and… motivation to do business with you
Contact me for a quote or to discuss your needs.
Or have a look at my portfolio and testimonials for previous work as an engineering copywriter.