Engineering – technology – manufacturing – construction
Technical people and marketers struggle to understand each other, but what if they were rolled into one?
Imagine an engineer who was also a marketer… wouldn’t that make life simpler for you? Less parties involved, less communication gaps, less time and effort, but most importantly…
better connection with your target audience
With unique skills, let me:
- Explore your products, services, and organisation to find key credentials, strategic selling points, and unique differentiators
- Analyse your target market to find out their real needs, questions, and motivations
- Write online or paper content that bridges from your world to theirs so they ‘get’ the unique value you offer
- Optional interviewing of some of your ‘ideal’ clients to find their deeper motivations – so we can attract more of them!
- ‘Strategic’ testimonials written on behalf of these people to highlight your key selling points in their own ‘voice’
I can transform technical information into attractive user-friendly marketing material that will…
- Grab attention and hold interest – touching readers ‘hot buttons’ in their own language
- Be readable and concise – giving them what they’re looking for and getting your message through loud and clear
- Build trust and respect – drawing readers to your business
Contact me for a quote or to discuss your needs.